Campaign Planning & Execution
“From Brainstorm to Law—Structured Campaigns for Monetary Justice.”
Executive Summary
Advocacy succeeds when passion meets discipline. The Campaign Planning & Execution program turns Globalgood’s vision—replacing Debt‑Based Fiat Currency with the Credit‑to‑Credit (C2C) Monetary System—into time‑bound, measurable actions carried out on three interconnected fronts: global, regional, and national. This page outlines how a spark of strategy becomes a fully staffed, funded, and reported campaign that bends policy and public opinion toward asset‑backed money.
Global Campaign Engine
Purpose – Build international legitimacy for URU, shepherd the Treaty of Nairobi to adoption, and embed C2C language inside UN, IMF, and World‑Bank frameworks.
Key Phases
- Situation Scan – map geopolitical windows (G‑20 presidencies, UN high‑level weeks) and identify champion states.
- Objective Set – e.g., “Secure 30 treaty signatures by Q4 2026.”
- Stakeholder Grid – classify allies, neutrals, sceptics; assign liaison teams.
- Message Forge – craft evidence packs: reserve audits, debt‑relief models, URU price‑floor graphics.
- Action Calendar – lock speaking slots, op‑ed deadlines, side‑event permits.
- Rapid‑Response Cell – counter misinformation within 24 hours.
- Metrics & Review – tally signatures, media hits, and social‑media sentiment monthly.
Regional Campaign Platform
Purpose – Harmonize regulatory codes, secure bloc‑level adoption of URU in reserve baskets, and launch regional concessionary windows.
Key Phases
- Regional Pulse – survey finance ministers, development banks, and civil‑society voices to gauge readiness.
- Common‑Code Drafting – assemble legal task forces to align collateral rules, tax treatment, and payment‑rail APIs.
- Retreat & Reveal – hold two‑day Treaty Readiness Retreats culminating in public communiqués.
- Coalition Lift – activate “Voices for Real Money” networks to keep momentum in vernacular languages.
- Pilot Parade – showcase early URU‑denominated trade deals at regional summits.
- Scoreboard – publish quarterly dashboards: countries certified, amount of URU reserves lodged, number of pilot transactions.
National Campaign Track
Purpose – Pass enabling legislation, convert public accounts to C2C compliant units, and guide citizens through day‑one wallet upgrades.
Key Phases
- Local Diagnostics – inflation impact studies, debt‑service ratio calculations, household surveys.
- Legislative Sprint – present model bills; shepherd them through committee hearings; mobilize expert testimony.
- Public Literacy Blitz – radio segments, school modules, street‑theatre skits explaining “Why URU Holds Value.”
- Pilot Guardianship – embed advocates inside first‑mover banks, co‑ops, and pension funds; log victories and troubleshoot.
- Switch‑Over Day – coordinate with treasury, central bank, and telecom networks; real‑time hotline support.
- After‑Action Review – six‑month town‑hall tour to gather feedback, amend regulations, and celebrate debt‑free households.
Campaign Toolkit Library
All advocates—staff or volunteer—receive:
- Strategy Templates – editable situation scans, stakeholder grids, Gantt charts.
- Messaging Bank – fact‑checked talking points, myth‑busting guides, social‑media art packs.
- Event Kits – run‑of‑show scripts, press‑release shells, follow‑up email templates.
- Budget Worksheets – cost estimators for retreats, town halls, or media buys.
- Metrics Dashboard – cloud sheet that auto‑compiles outputs (events, op‑eds) and outcomes (bill passages, reserve deposits).
Access the library at globalgoodcorp.org/learning.
Quality Control & Ethics
All campaigns adhere to Globalgood’s core principles—integrity, evidence, inclusivity, transparency, non‑violence. We publish budgets, declare conflicts of interest, and audit our own impact reports annually.
Join the Campaign Corps
Do you:
- Write tight press releases?
- Facilitate policy workshops?
- Crunch data into infographics?
- Mobilize faith or labor networks?
Then you can crew a campaign cell—global, regional, or national. Training is free, mentorship is constant, and the mission is historic: retire debt money, install real credit, and set humanity on a stable course.
Email c2cframework@globalgoodcorp.org or sign up at globalgoodcorp.org/volunteers.
“Plan • Act • Win—Every Level, One Goal: Real Money for All.”