Celebrate Africa
Continental Culture in Concert
Project essence

Why Globalgood is involved

Impact focus

Weather-smart tour calendar
January–March: Southern-Africa dry-season leg (South Africa, Botswana, Namibia)
April–May: Horn & Sahel circuit before peak rains
June–August: North-Africa and Mediterranean-coast summer festivals
September–October: West-Africa run between heavy rain and harmattan
November–December: entral-Africa finale when humidity eases and holiday returnees swell crowds

Roles in the field
Globalgood Corporation
- curates the narrative, literacy pavilions and policy dialogues
- keeps the master roster of artists and sponsors
- provides toolkits, event ESG templates and post-show impact reports
Local Organizing Committees (culture, tourism, finance ministries + private promoters)
- secure venues, licenses, security and vendor permits
- allocate at least 20 percent of stalls to women- and youth-led enterprises
Artists & content partners
- one global headliner, two continental stars, five home-grown acts per show
- each donates one track or short-film clip to an open-license “Celebrate Africa” compilation that funds next-season talent incubators

Roll-out timeline
2025: Festival toolkit release; twin pilots in Ghana and South Africa
2026: Full West- and Southern-Africa circuits (20 nations) + documentary mini-series on intra-African trade routes
2027: All 54 concerts live; pan-African compilation album and first continent-wide festival impact report

Globalgood advocacy budget (first two years)
creative toolkits and multilingual media packs ≈ USD 150 000
continental launch tour & press desks ≈ USD 250 000
literacy pavilions at 20 pilot shows ≈ USD 300 000
impact measurement & ESG reporting ≈ USD 100 000

Success indicators
- live and streamed audience reach
- local-vendor revenue uplift compared with same period last year
- SMEs registering receivables on national exchanges during festival week
- positive-sentiment media coverage across continental outlets

Join the movement
Governments – reserve your slot in the touring calendar to unlock tourism, trade and honest-money literacy in one sweep.
Artists – apply for the roster; bring your sound, leave a legacy track.
Investors & brands – sponsor stages, streaming feeds or SME marketplaces; align CSR with continental unity and economic renewal.
Volunteers & NGOs – run zero-waste hubs, gender-safe-space patrols or youth-enterprise workshops.
